Marketing ROI Calculator

For Data Driven Budget Decisions

Make data-driven decisions that move your business to the next level.

Is your marketing budget working hard enough?

You’re not alone. Many teams and marketers struggle to connect the value of their marketing activities to measurable results. That is where we can help!

Our free gross marketing ROI calculator gives you a quick, data-driven framework to evaluate your marketing performance and find opportunities for growth.

Use the gross marketing ROI calculator to help you:

  • Measure profit generated for every new marketing dollar spent
  • Calculate how quickly you recover your investment
  • Estimate long-term revenue per customer
  • See if customer value justifies acquisition costs

Whether you are exploring a marketing ROI calculator, an advertising ROI calculator, or a digital marketing ROI calculator, the tool delivers personalized yet actionable insights to guide data-backed decisions and maximize return.

GROI Calculator

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The revenue you expect to generate from the campaign
Source: marketingevolution.comInvestopedia
Your total marketing spend, including ads, tools, and staff
The portion of your revenue spent on marketing (Spend ÷ Revenue Goal). Lower is better, if results hold.

%
The typical revenue generated for one sale or closed deal.
Source: InnerTrends
The average time from first meaningful engagement to closed revenue.
The number of new customers you wish to acquire from this campaign (Revenue Goal ÷ Average Deal Value). It helps understand how effectively you’re turning investment into actual results.
A high-level view of how much profit you earned for every dollar spent. A quick way to gauge whether your marketing is generating strong returns or draining budget.

How much does it cost to win one new customer. Use this to evaluate efficiency and compare against lifetime value (LTV) to ensure sustainable growth

The percentage of revenue left after covering your direct costs (like product, service delivery, etc.). Tip: If you’re unsure, a typical B2B gross margin ranges from 50-80%.
How often a customer buys from or renews with you each year. Tip: For annual contracts, enter 1. For monthly subscriptions, enter 12.
The average number of years a customer stays with your company. Tip: Use your historical average, or estimate based on churn rate.

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Make Every Dollar Count

Your personalized marketing ROI calculator report shows exactly where your marketing dollars are working and where there’s room to improve. Our growth strategists use these insights to help you align your digital marketing efforts with your business goals, focusing on the metrics that truly boost your marketing ROI.

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What You’ll Get in Your Personalized Report:

  • Gross Profit from your campaign
  • Customer lifetime value (LTV)
  • CAC payback timeline
  • ROI insights tailored to your goals

GROI Calculator Report

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Get Your Marketing ROI Calculator Report

Get your personalized ROI report delivered straight to your inbox. Uncover hidden opportunities and gain clarity on your advertising and digital marketing performance.

Turn Your GROI Results into Actionable Insights

Your GROI results provide valuable insights into your current marketing performance. To improve future outcomes, it’s important to identify the right expertise to support your marketing strategy, planning and execution.

Our free eBook, “How to Choose the Right Marketing Agency,” outlines the key factors to consider when partnering with a performance marketing agency that aligns with your business goals, helps build a budget, and drive measurable marketing ROI.

Download Free eBook

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